Practice
Ship it while it still matters.
Web and mobile products built by small senior teams, in increments you can put in front of real users — from first prototype to the platform that carries your Series B.
- React
- Next.js
- Node
- Java / Spring Boot
- Python
- Flutter
- React Native
- Postgres
What we hear
The conversations that bring people here.
We have a roadmap for the year and hiring plans for about half of it.
Founder, Series A
The last agency gave us something that demoed beautifully and fell over at launch.
VP Engineering
The product works. The architecture we built it on doesn’t, any more.
CTO, scale-up
What we do
Four things, done properly.
Product development
Web and mobile applications from first release through scale, with architecture decisions made in the open and documented as they’re taken.
Modernisation
Re-platforming products that outgrew their original architecture — incrementally, without a feature freeze while it happens.
QA & test automation
Coverage written alongside features and running on every commit, rather than assembled in the fortnight before a release.
Embedded squads
Senior engineers inside your standups, your repositories and your definition of done — scaled up or down monthly.
What’s different now
Where AI-assisted delivery actually changes this practice.
Specific to this work, not a paragraph repeated across every page.
Small and senior
Boilerplate, scaffolding and first-draft tests no longer justify a junior bench. What’s left is design and judgement, so the team is small and every person on it is experienced.
A prototype, not a proposal
Engagements open with something running. You evaluate a build rather than a bid, and you can still change direction while changing direction is cheap.
The second version costs what the first did
Because tests and documentation arrive with the code instead of after it, revisiting a decision stops being an expensive event.
Expertise
What we build with.
Chosen per project, not per fashion. If your team already runs something well, we work in it rather than arguing for a rewrite — and we will tell you when a stack is the wrong tool for what you are asking of it.
Selected work
What changed, in the client’s terms.
Three recent engagements from this practice.
A wellness platform, from vision to live
Corporate wellness is delivered by many small providers, and the companies buying it were holding the programme together with spreadsheets and email. Enrolment was manual, provider onboarding was manual, and nobody had a current view of who was using what. Read the case study→ Fintech · Product modernisation
A finance platform that could carry its own data
The product was straining under data volume. Reporting was compiled rather than produced, and the interface made accurate financial information harder to reach than it should have been. Read the case study→ EdTech · Mobile
India’s first fantasy quiz app
Merit scholarships exist in quantity, but students struggle to find them, work out whether they qualify, and complete applications designed for administrators rather than applicants. Read the case study→A two-week paid pilot
Fixed price, on a real piece of your backlog. You keep the output whether or not you continue.